Press Room

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Thursday, January 12, 2012
America Wins with Tebow Promotion

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Tuesday, January 3, 2012
FRS Athlete Jordan Romero Shatters World Mountain Climbing Record

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Thursday, October 20, 2011
Matt Kohler Named Chief Marketing Officer of the FRS Company

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Thursday, September 1, 2011
FRS® Healthy Energy® Kicks Off Football Season with ESPN

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Thursday, August 11, 2011
Multi-faceted Entertainer Nick Cannon Discovers FRS Healthy Energy™ and Fuels Launch of new Recyclable Bottles in the Big Apple

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Wednesday, May 18, 2011
The Ultimate Soccer Mom Promotes FRS® Healthy Performance™

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Saturday, March 5, 2011
FRS® Healthy Energy® Unveils New Healthy, Good for You, Protein and Energy Beverages

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Tuesday, December 21, 2010
Tim Tebow Joins the FRS® Healthy Energy® Team

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Tuesday, December 21, 2010
Passing for Broncos, Tebow to Pitch for FRS

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Tuesday, October 5, 2010
The FRS Company Redesigns FRS® Healthy Energy® Product Inside and Out

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Thursday, September 23, 2010
FRS® Healthy Energy® Announces Sponsorship with Top National Female Cyclists of Team TIBCO

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Thursday, June 17, 2010
The FRS Company Announces Distribution Alliance with PepsiCo Beverages America

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Tuesday, June 1, 2010
The FRS Company Unveils Natural 90-Calorie Healthy Energy® Drinks

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Wednesday, May 12, 2010
The FRS Company Commits $750,000 to LIVESTRONG

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Friday, April 2, 2010
The FRS Company Announces $23.1 Million in Latest Financing Round

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Friday, April 2, 2010
The FRS Company Names Tim Redmond Division Vice President of Field Sales

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Thursday, March 18, 2010
The FRS Company Expands Sales Team for Rapid Growth

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Thursday, January 21, 2010
The FRS Company Names Industry Veteran Carl Sweat Chief Executive Officer

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Tuesday, January 19, 2010
Lance Armstrong's "Secret Weapon" Revealed in New Advertising Campaign

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Wednesday, June 24, 2009
New Study Shows Antioxidant Quercetin Can Extend Endurance Without Regular Fitness Training

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Tuesday, June 2, 2009
Basketball's Derek Fisher Joins the FRS Healthy Energy Team of Athlete Advisors and Advocates

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Wednesday, May 6, 2009
The FRS Company Expands Availability of Its FRS Healthy Energy Products in Vitamin Shoppe Stores Nationwide

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Monday, April 13, 2009
The FRS Company introduces new can and chew products to its growing FRS Healthy Energy Line

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Friday, February 6, 2009
FRS Introduces Low Cal Citrus Pomegranate Ready to Drink

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Friday, January 23, 2009
FRS Healthy Energy Makes TV Debut on QVC

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Thursday, September 4, 2008
Brian Swette appointed to FRS Board of Directors

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Monday, June 9, 2008
The FRS Company names new Chief Marketing Officer, Han R. Delin

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Monday, June 2, 2008
FRS Healthy Energy: The Next Frontier In The Explosive Energy Drink Category

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Tuesday, May 27, 2008
The FRS Company Announces $13 Million Series B Preferred Financing Round Led By Oak Investment Partners

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Thursday, April 10, 2008
The FRS Company Names New General Manager Retail Sales Richard Libonate

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Monday, November 26, 2007
FRS Healthy Energy Drink Hits Store Shelves in More Than 1,200 Major West Coast Grocery and Convenience Locations

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Monday, September 24, 2007
HealthyEnergy.com Goes Live to Provide Consumers with a Healthier Alternative in Energy Drinks

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Tuesday, July 17, 2007
FRS Healthy Energy Beverage to be Distributed Nationally Through Amazon.com

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Wednesday, June 6, 2007
New Sun Nutrition, Inc. Announces $25 Million Series A Preferred Investment Round Led by Oak Investment Partners

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Thursday, April 26, 2007
FRS, The Healthy Energy Drink, To Support Lance Armstrong Foundation

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Thursday, March 8, 2007
New Sun Nutrition's FRS Health Drink Earns "Best New Health Initiative" At 2007 World Beverage Conference's Beverage Innovations Awards

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Thursday, February 15, 2007
DARPA-funded study shows antioxidant quercetin reduces susceptability to viral illness and helps brain function under stress

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Wednesday, February 7, 2007
New Sun Nutrition Introduces FRS Antioxidant Health Drink With Enhanced Flavor And Recyclable Packaging

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Wednesday, May 25, 2005
Top AVP Volleyball Players Say FRS Plus Antioxidant Energy Drink Fuels Peak Performance

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Wednesday, October 13, 2004
Free Radical Scavenger Formula Demonstrates Enhanced Athletic Performance in Independent Clinical Trial at Pepperdine University

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Monday, September 27, 2004
Leading Harvard Scientists and Balance Bar Co-Founder to Launch Revolutionary Flavonoid Formula

Media Relations

To receive information about FRS and The FRS Company, please contact:

Carli LaForgia
Email: CLaForgia@FRS.com

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